Home Feature SaaS Platform for Executive Assistants Base Secures Seed Funding Round

SaaS Platform for Executive Assistants Base Secures Seed Funding Round

by Chanel Lee

Base, the first SaaS platform built exclusively for executive assistants, has announced the completion of a $2.6M seed funding round. The year-old company says it will use the funds to grow the platform and increase headcount on its sales, services, and engineering teams.

The funding round was led by Matchstick Ventures, with participation from Revolution’s Rise of the Rest Seed Fund, High Alpha Capital, and Slack Fund.

“This will help us continue to build a platform that is tailored to the unique responsibilities of assistants, while simultaneously elevating EAs and their profession along the way,” says CEO Paige McPheely. 

Base helps modernize the way assistants and executives work together by providing tools and technology tailored to how executives actually work.

McPheely says she saw the daily stresses faced by many support professionals, such as inadequate technology, processes done by hand, communication inefficiencies, and more. “Because of this, EAs were spending much of their time performing tasks manually and not spending time being strategic,” she says. “The idea for Base grew from there.”

Paige McPheely of Base

Base assists support professionals with management of executive communications and overseeing day-to-day operations. The company’s SaaS platform helps streamline daily responsibilities of executive assistants by helping them build daily digests, manage executive communications, analyze calendar insights, store critical information, and more.

In a statement, Matchstick Partners founder and partner Ryan Broshar praised Base for its innovation in serving a clear market need. “This is an entire profession that has never been supported with modern technology, until today,” Broshar said. “We’re thrilled to be part of the movement that is creating an entirely new category of software.”

Since Base’s founding in late 2018, the Greenville, South Carolina-based company has kept its focus on building a solid team of engineers, marketers, designers, and executive assistants. Base has also rolled out several new features, including Digest Builder, which lets executive assistants automate executive updates. Another feature, Dossier, allows them to securely store executive data in a single location.

All these features allow executive assistants that use Base a chance to display wide-ranging skills. “By shifting the executive assistant focus to strategic projects, Base gives support professionals the ability to leverage their full potential and make a more profound impact,” says McPheely.

Before founding Base, McPheely co-founded 33Vincent, a remote executive assistant agency in Austin, Texas.

In a statement, Mary Grove, partner at Revolution’s Rise of the Rest Fund, highlighted Base’s potential to transform a critical sector of the workforce. “Base is empowering executive assistants to be more strategic, proactive, and productive. It is another great example of a company outside of Silicon Valley building technology that can have a meaningful impact on the way we work.”


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