Connecting with and attracting customers online is key for restauranteurs trying to navigate coronavirus-related shutdowns and guidelines.
Popmenu, an Atlanta-based digital marketing and ordering SaaS platform, is helping restaurants revamp their online presence in a big way to ensure orders keep coming through during these uncertain times for the industry.
The company announced this week it closed a $17 million Series B round led by Bedrock Capital. Additional investors included Base10 Partners, Felicis Ventures, Mantis Ventures, and Chapter One Ventures.
Instead of customers searching for reviews and photos across the Internet and then placing an order on a third-party app, Popmenu works as an all-in-one platform to keep potential customers on a restaurant’s website longer.
Additionally, the platform helps restaurants of all sizes maximize their digital marketing outreach through emails, SMS, social media, and improved SEO rankings.
“We’ve seen incredible adaptation, creativity, and resilience from our clients across the country,” said Popmenu’s CEO Brendan Sweeney in a statement. “We’re proud to have equipped them with features from online ordering to contactless menus to automated smart messaging that helped them put their best foot forward despite uncertainty all around them. They’ve embraced technology as key to weathering these challenging times. We’re fired up to give them even more help attracting guests and reducing costs and complexity on the road to recovery.”
Hypepotamus first caught up with Popmenu’s team in 2019. No doubt the restaurant industry has changed drastically, but it is exciting to see the Atlanta startup scene work to bring tangible solutions to restaurants of all sizes.