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Tech Topics In This Article: Atlanta startups, imaging
Aetos, the Atlanta-based 3D visualization startup that gives a “bird’s eye view” of facilities, is in growth mode after a new injection of capital.
Aetos announced this week it raised a $4 million round, led by Kansas City-based Flyover Capital and Atlanta-based Tech Square Ventures. Other investors joining the round include Tandem Ventures, Jeffries, Engage, Atlanta Seed Company, and Atlanta’s Valor Ventures (who led Aetos’ previous funding round).
CEO Connor Offutt told Hypepotamus that the funding process was a “three to four month intensive” process to complete.
Hypepotamus first covered Aetos in 2023 when the startup closed its $1.5 million funding round. Since then, the team has graduated from Engage, a corporate innovation program, and has gained significant traction by serving clients.
“2024 was really about us proving value at the enterprise scale— specifically the industrial and manufacturing worlds,” Offutt told Hypepotamus, pointing to early successes the startup has had working with Southern Company and Chevron. “But in order to successfully deliver and serve clients of that magnitude, you really have to expand [your] team, project management capabilities, and technology to deliver at an enterprise level of scale,” which brought the team back onto the fundraising circuit.
Inside The Visual Revolution
Aetos’ team wants to define a totally new technology category: the visual maintenance management system (VMMS). This goes beyond EAM (enterprise asset management systems) and CMMS (computerized maintenance management systems) options that are out there currently.
“We are super bullish on how visualization is evolving and is going to change the way that we look at the world,” Offutt told Hypepotamus. “We are at the precipice of a visual revolution.”
Beyond mixed and virtual reality, he pointed to the fact that the “cost, ease, and scalability of imaging solutions” is improving, making it easier to create real-world applications like what Aetos is building.
“I like to say that if a picture is worth a thousand words, then a scan is worth a thousand pictures,” Offutt added.
“We are really looking to take that fundamental shift in technology and leverage it for the operator – those maintaining the facilities that power our world, like where plastics are made, where chemicals are manufactured, where energy is produced. That’s the heart and soul of our economy. Our mission is to help those people have a better experience and a more efficient experience in the way that they do their everyday tasks.”
Where Aetos Goes Next
Aetos is looking to expand their team, specifically to bring on a customer success leader and a senior engineering talent.
“We’re never not looking for great enterprise account executives that can do B2B SaaS, specifically those that understand and have a passion for the industrial market,” Offutt added.
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Featured photo provided by Aetos
