Home Senior Digital Analyst

Senior Digital Analyst

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  • Full Time Jobs
  • Atlanta

Website Tinuiti

Analytics Division – Any US Based Location / Remote – Full Time

Our Senior Digital Analyst will be responsible for assisting with program development, optimization opportunities, and possible testing activities. Drives analysis of marketing campaigns and initiatives to identify tactics for optimizing marketing, marketing efficiency and marketing effectiveness. Supports integrated media and channel team members in the execution of the marketing strategy and analytics. Defines success metrics, makes assessments of marketing channels and operations and helps with marketing campaign optimization efforts. Provides reports, dashboards, and ad-hoc analyses with recommendations.

Essential Functions:

Collects data to measure & analyze return-on-investment across several key marketing and business initiatives
Perform campaign data analysis to understand the lift & ROI associated with each program to aid in the development of future strategies
Provide recommendations on analytical methodologies and frameworks to be utilized for a various analytical projects
Work with cross-functional teams on the day-to-day execution of analytics projects & initiatives
Generate reports, documentation and insights as part of the analysis process. Produce expected performance measures including lifts, efficiencies, and other measures
Execute appropriate quality control procedures for analysis, reporting and data visualization for accuracy
Support the building of analytical capabilities and solutions (segmentation, modeling, campaign evaluations, etc.) that enable analytics to support the strategic goals of the Company
Review, analyze and present qualitative and quantitative analysis and data to internal and external stakeholders
Ensure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical rigor
Leverage story-telling skills to deliver insights that are clear, concise and actionable
Mentors more junior level analysts
Core Competencies:

Customer Focus- Dedicated to meeting and exceeding expectations to customers, establishes and maintains effective relationships with customers
Peer Relationships- Finds common ground/solves problems for the good of all, solves problems with peers, is a team player, collaborates and supports peers.
Priority Setting – Spends his/her time and the time of others on what’s important; quickly zeroes in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus
Drives for Results – Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results
Time Management – Uses his/her time effectively and efficiently; values times; concentrates his/her efforts on the more important priorities; gets more done in less time than others; can attend to a broader range of activities
Requirements:

6+ years of marketing, web, or customer analytics experience
Strong knowledge of multiple digital channels and how they work together (SEM, SEO, CRO, Social, Shopping, Display, etc.)
Experience across various verticals including e-commerce and lead generation
Strong analytical skills, proficient with Microsoft Excel and data analysis
Proficient using Tableau Software
Experience working with and utilizing Google Analytics and attribution solutions
Effective time management and project management skills

 

About Tinuiti: Tinuiti is a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond. We believe success requires specialization across all channels, and our offerings cover the full spectrum from paid to earned to owned media. Our goal when we come to work every day is simple – to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values – Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change – inspire us to maintain a culture where our people take pride in their work and have fun doing it.

 

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

FLSA Classification: Exempt

Working Conditions: Working indoors, sitting at a computer for extended periods of time, lifting no more than 10 pounds.

#LI-remote

To apply for this job email your details to sara.bodeep@tinuiti.com