Home Director of Marketing
  • Full Time Jobs
  • Atlanta

Website simpleshowingHQ SimpleShowing

The new way to tour, buy or sell a home

What is SimpleShowing?

SimpleShowing is fast-growing online real estate brokerage operating in Atlanta. We’re disrupting the traditional real estate brokerage model by making it easier and more affordable to tour, buy or sell a home. The SimpleShowing app empowers savvy consumers to book property tours instantly and even “Self-Tour” select homes without an agent. We offer services in Georgia, Florida and Texas. Our bold message and modern brand stands out and attracts savvy home buyers and sellers. We’re looking for talented folks to join our team.

Marketing Director Position:

  • Full-time, hybrid role (in office 2-3 days per week and remote the other days). Our office in at Ponce City Market WeWork, but our small team mostly works remote.

 

  • Work for a progressive startup. You’ll have autonomy to work unsupervised and do cool new things in order to boost our brand, our web traffic, lead conversions and ultimately revenue.

More about the role:

Our ideal candidate has at least 5-10 years of digital marketing experience with deep experience in paid acquisition, campaign creation, content marketing, off-page/semantic SEO and growth hacking tactics. Specifically responsibilities of this role include:

Paid Acquisition:

-Manage the strategy, planning, and execution of user acquisition campaigns within Google Ads, including paid search, display ads and more
-Grow users across both the mobile app and web properties, focusing on hitting CPA & ROAS targets, all while assessing user quality
-Perform standard optimization procedures for various campaign types, including ad creative testing, query mining, adgroup restructuring, bidding analysis, and more.
-Conduct keyword and audience research to expand campaigns and find a new opportunity
-Collaborate with external designers to iterate on and create ads to drive conversions
-Improve post-click conversion through landing page optimization

Email Marketing:

-Manage the Email Marketing program using our CRM to deliver against our aggressive growth and engagement goals
-Drive strategic email growth initiatives focused on onboarding, acquisition, conversion, activation, retention, engagement, and more
-Lead team in conceptualizing, creating, and executing on new email initiatives via automated and personalized email marketing programs
-Experiment rapidly, employing a test and learn framework. Drive new learnings across all dimensions of Email Marketing (e.g. subject line, send time and frequency, copy, personalization, graphics, etc)

Content Marketing:

-Researching keywords and content ideas for real estate vertical and related categories.
-Ensuring blog posts are SEO optimized and will rank over time.
-Monitoring and reporting on traffic to blog and achieve aggressive goals related to organic traffic.
-Using SEO planning tools like ahrefs to create a strategy for content categories that will help achieve traffic and lead conversions.
-Define and fully own the editorial roadmap. Build out a content calendar to support company goals.
-Research, write, and edit content pieces to engage prospects and build brand awareness.
-Manage the content production budget and occasionally outsource work with freelancers, as needed.

What you’ll need:

-5-10 years of marketing experience that includes B2C/consumer
-Significant experience with marketing technology and operations in order to quickly begin building and scaling a “marketing machine” that will drive growth
-Demonstrable experience establishing and leading marketing strategy in a dynamic and fast-paced start-up environment
-Successful track record of leveraging data and analytics (CAC, CTR, open rate, etc.) to improve results and increase ROI
-Commitment to humility, curiosity, and transparency, with a willingness to roll-up-your-sleeves and dig into the work

  • Bonus points for “growth hacking” experience or experience working for a startup
  • Bonus points for experience with Canva, Adobe, Figma or other design software
  • Bonus points for knowing SQL or JavaScript

 

SimpleShowing is a tech-enabled real estate brokerage founded in 2017. To learn more, visit us online: www.simpleshowing.com or on Twitter @simpleshowingHQ, Facebook or Instagram @simpleshowing to learn more.

To apply for this job email your details to fred@simpleshowing.com