Consumer Marketing Lead

We’re hiring a Consumer Marketing Lead at Roadie, an ATL startup connecting folks who have stuff to send with drivers already heading that way. On the way, on demand delivery powered by data science + community 🙂

The Consumer Marketing Lead is a leadership position within the Marketing team, overseeing customer acquisition and retention on both sides of Roadie’s two-sided marketplace, including consumer senders and drivers. You will drive the strategy as well as lead a team of 2 direct reports.

This individual is a performance-driven marketer with strong experience planning, executing and measuring a variety of acquisition and retention campaigns, including marketing and engagement automation, digital advertising, and re-marketing programs to continually improve CPA, churn and LTV metrics. The Consumer Marketing Lead owns all B2C marketing communications strategies and programs aimed at attracting, retaining and growing our consumer segment, including paid media, social media marketing, content marketing and User onboarding and engagement.