- Manage strategic multi-touch marketing programs to increase brand awareness and meet company-wide customer acquisition goals.
- Ensure sales reps receive appropriate capacity of daily inbound activity.
- Maintain a sufficient pipeline of leads to be added to campaigns on a regular basis.
- Identify and vet data sources for list acquisition.
- Use sales metrics to build new prospect lists based upon high value customer segments.
- Own and scale marketing automation framework and reporting structure to reflect campaign effectiveness.
- Iterate and improve email messaging to improve response rates, clicks and opens.
- Work with the sales team to identify ways to improve messaging and opportunities to generate trigger and event-based messaging.
- Document and update the lifecycle of a lead to an opportunity.
- Analyze and innovate on current marketing initiatives to increase customer base.
- Marketing Analytics, Pipeline and Attribution Reporting, ROI Reporting, Budget Planning
- Manage 3rd party agency relationships as needed.
- Other areas as necessitated by the needs of the company.
- Maximize inbound lead generation while reducing the cost per Marketing Qualified Lead (MQL’s)
- Work with sales to optimize the conversion of MQL’s to Sales Qualified Leads (SQL’s)
- Provide reporting and visibility in each stage in the process and funnel to drive down Cost to Acquire Customer (CAC) and increase the Customer Lifetime Value (LTV)
- Create compelling marketing copy to increase inbound lead flow
- Oversee all reporting and analytics back to senior management
- Bachelor’s Degree, Advanced Degree a Plus
- 3-5 years of experience in B2B demand generation and/or marketing operations preferred
- An understanding of market networks and multi-sided marketplaces
- Background in Predictable Revenue Demand Generation Modeling
- Experience with outbound B2B email campaign creation and management
- Content Marketing Strategy and Programs
- Strategy and Business Planning
- Experience with Sales and Marketing tools, systems and dataExperience with analytics and reporting
To apply for this job email your details to firstname.lastname@example.org