ARPR is ranked as one of the top Tech PR Agencies in the nation by O’Dwyers, and a Small Agency of the Year and Top Place to Work by PRNews. Combined, our team executes integrated communications campaigns that make news in outlets such as TODAY Show, TechCrunch, WSJ; and drive leads using a strategic mix of content marketing, social media and lead gen activities.
ARPR is seeking a social media director to lead our social media core capability for our high-growth and enterprise tech clients. The position will play an integral role in running social media marketing across our health IT, cybersecurity, mobility, MarTech and FinTech practice groups. As a young, entrepreneurial company, the social media director will gain first-hand experience and receive fast-track leadership opportunities at ARPR that one wouldn’t acquire at a traditional agency. So, you if you have a passion for hashtags, experience delivering senior-level client strategy, a proven track record of managing successful teams, and a keen understanding of both the paid and organic B2B social media landscape – this job is for you.
At ARPR we live by our team motto: Believe the best IN each other, Want the best FOR each other and Expect the best FROM each other. Our unprecedented commitment to professional development coupled with “jungle gym” of core capabilities and practice groups creates an environment that not only helps us to PRopel what’s possible for our clients but offers a unique experience for all members of the Army of Awesome to truly become PR powerhouses. We’re also flexible, fun, collaborative and always enter each day with the desire to be our very best. Oh yea, outside of all the fun, this position also comes with a robust benefits package and perks such as no dress code, commission and bonus compensation programs, unlimited vacation and flexible workweeks. This position will report to the chief operations & people officer while also being accountable to our whole Army of Awesome.
Serve as a strategist on 3-5 key accounts. Lead strategic client meetings surrounding digital/social media discussions, manage integrated comms campaigns and ensure quality of work product by junior team members. Support SEO and SEM initiatives through optimization of social media strategies, lead social media activations, including but not limited to, executive and brand audits/strategies, tradeshow activations, social media trainings, and influencer marketing programs.
Serve as social media marketing lead for 1-2 of ARPR’s larger, digitally focused accounts across practice groups. Act as direct line of contact for clients in matters concerning social media marketing deliverables, executing from soup to nuts in order to seamlessly guide and deliver projects and drive ongoing results.
CONTENT CREATION AND CURATION
Responsible for ongoing organic content curation and creation for both the brand and/or executive leadership social media channels for the clients you lead. Includes the creation of custom social media images.
Responsible for strategy, execution and ongoing optimization of key account paid social media campaigns across social media networks.
Measure clients’ media, social media, lead gen and marketing results, and effectively translate analytics into actionable insights to constantly drive success.
MENTORING AND COACHING
This role will co-lead ARPR’s internship program with his/her cohorts, as well as lend insights, provide feedback and offer support to the leadership team as it relates to the cultivation of junior team members and client service.
MARKETING AND BIZ DEV
Support company marketing through the curation of thought leadership content and participating in speaking engagements. Drive renewals and upsells for respective client portfolio. Occasionally support new business pitches and proposal development, based on lead origination, technical skills needed, etc.
Agency experience required
6-8 years of social media marketing experience, with proven successes in organic social media, influencer programs and paid social campaigns.
Relentless curiosity, a passion for learning, a service-minded attitude and a constant desire to be your best.
Required experience with: Twitter and LinkedIn social media advertising platforms, social media management software, Google Analytics, Microsoft Office Suite.
Familiarity with: CMS platforms, CRM systems, HubSpot/Marketo/Pardot/etc., Basecamp (or other project management software), Google AdWords, Canva/InDesign/etc., Mac OS
Understanding of and desire to learn B2B and B2C cloud, healthIT, cybersecurity and FinTech innovation.
To apply for this job please visit arpr.com.