A new era of business is on the uprise. Generation C is coming. The “C” stands for — you guessed it — connected. To connect with Generation C requires a very unique approach. To see this generation and the value its members represent to an organization takes vision and a brand new philosophy. Social media has thrust humankind into a real-time world, and forever changed how we communicate, discover, share and work. This connection means the end of business as usual and the beginning of a more human and a more personal era of business– Generation-C.
That’s why we’re excited to tune into Insightpool‘s latest webinar: “CMOs: Meet Generation C, Your New Connected Customers,” hosted by Brian Solis. This live webinar with Brian Solis and Devon Wijesinghe, CEO at Insightpool, is open to anyone and will discuss the shift that needs to take place in marketing and sales in order to gain the attention of Generation C.
Save your spot & tweet #SolisChat to ask Brian questions before the webinar. Can’t join on June 18? Sign up to receive a recording via email.
10 AM PT/ 1 PM ET
Virtual – GoToWebinar
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation. His most recent book, What’s the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
Insightpool is revolutionizing the way brands build relationships— helping marketers identify who to spend time talking to, and powering them to nurture the right relationships that will drive measurable revenue and results.