Nowadays, IP means more than getting a patent. It requires aligning all intangible assets with how the startup will make money. When done early and competently, IP Strategy shapes the trajectory of a startup and enhances valuation. A little overwhelming right?
Join IP strategist Jackie Hutter in a 3-part series covering the basics of IP, how to leverage IP assets to maximize startup value, and insights into licensing startup technology. Each session will be from 11:30-12:30 and held at ATDC.
November 3rd Part 1: The Basics of IP and Intangible Assets for Entrepreneurs: An Introduction to Intellectual Property and the Less Well-Known Forms of Intangible Assets
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In this section, Jackie will give an overview of the most recognized forms of intangible assets: patents, trademarks, copyrights and trade secrets), but without the typical “lawyer speak.” While entrepreneurs often think they know what these legal rights comprise, they usually only know part of the story. After attending this module, entrepreneurs will have a foundation to understand how to identify the form(s) of intangible assets that create value in their startup.
November 10th Part 2: Leveraging IP and Intangible Asset Strategy to Generate Startup Exit Value
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For part 2 of your IP education, Ms. Hutter will introduce entrepreneurs to effective strategies that can allow them to maximize the value of the intangible asset form(s) that create value for their startups. In particular, she will demonstrate how to align a startup’s competitive advantage (that is, the value the startup provides to customers) with IP and other forms of intangible assets to ensure that the right parts of their business are protected. She will also provide an overview of various techniques that companies have successfully deployed to maximize the value of innovations. After attending this module, entrepreneurs will understand how to leverage IP and intangible assets to improve their ability to capture the value of their startup at exit.
November 17th Part 3: Licensing–The Real Story for Startups
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Many startup entrepreneurs believe that licensing is a likely exit for a company that is based on a great idea. However, in reality, licensing by startups is actually fairly rare. This module will cut through the hype to show entrepreneurs how and when licensing really happens. Ms. Hutter will also provide an overview of frameworks that are more likely to lead to licensing of startup technology, as well as some “tips and tricks” on how to engage with companies that could become licensees now or in the future. After attending this module, entrepreneurs will have a more realistic understanding of whether and to what extent licensing is a viable outcome for their startup venture.
Learn more about the lady with the brain-y: Jackie Hutter, MS, JD: Ms. Hutter has almost 20 years experience in IP law, innovation and business strategy. A former law firm shareholder and senior corporate IP lawyer, for the last 7 years, Ms. Hutter has worked with business and innovation teams at Fortune 500 companies, startups and universities to develop and deploy strategies that allows her clients to create and realize long term value from all types of intangible assets. Since 2008, she has been blogging at IP Asset Maximizer Blog. Ms. Hutter is also CEO and IP Strategist of Evgentech, an early stage startup company that is bringing breakthrough battery charging technology to market. She is passionate about helping startups navigate the complex world of IP and intangible assets and is pleased to provide her expertise to Atlanta area startups who wish to learn how to better ensure they will achieve the exit value they deserve.
Can’t wait to learn more? Read some of her blog posts on our site:
