Home Featured Events The Business of Influence | How to Use Influencer Marketing Differently

The Business of Influence | How to Use Influencer Marketing Differently

by Angela King

Intecoo cultivates communities of influence to make authentic brand connections

Increasingly, consumers’ interactions with brands are changing: trust in traditional advertising is dwindling, they are turning to social media for purchasing decisions, and relying more on friends. People want to see content that is relevant to them, to have a conversation with brands instead of being talked to.

As marketers and advertisers adapt to this changing industry, influencers — key leaders that drive your brand’s message to the larger market — are becoming increasingly important. And, particularly for entrepreneurs and small businesses, partnering with influencers can be the most cost-effective and direct way to reach a relevant, targeted audience.

In this workshop, attendees will hear from leading influencers on how they built their brand and following, how they have worked with brands in mutually beneficial partnerships, and how you can get started in the world of influencer marketing.

See you January 31 at WeWork’s newest location, 1372 Peachtree. Register here!

Kerry Abner is a passionate, non-traditional marketing professional connecting brands to new audiences through exchanges of value. He hosts events for artists, bloggers, entrepreneurs, career-climbers and everyone in between. Kerry is a partner in Intecoo — a millennial driven agency that believes in cultivating communities of influencers who love the brands they work with. His services are designed to help companies turn their audience into advocates through digital, social and experiential activations. He is best known for delivering outside-the-box ideas, unwavering work ethic, and his empowering personality. See Abner’s latest feature in The Huffington Post

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