Where healthcare marketers connect and address best practices
Healthcare CMOs are constantly faced with a multichannel stakeholder challenge: which groups do you engage, how, and when? They have to speak many different languages based on the audience. They must prioritize which audiences get assigned resources and how much to spend on different marketing channels.
Atlanta-based public relations firm Write2Market is bringing together Atlanta’s healthcare marketing community for its first-ever healthcare CMO summit on March 27 at the Gathering Spot. Piedmont Healthcare Chief Consumer Officer Matt Gove will be the keynote speaker, discussing how this large health system keeps things simple by meeting healthcare consumers where they are.
Additional sessions include:
The State of Healthcare Media Relations: What differentiates stories that win media coverage versus those that don’t?
Set the Stage for Successfully Syncing Marketing with Sales: This session will examine a planned approach to integrating sales and marketing for selling into the hospital, ACO, and pharmaceutical environment.
Navigating Digital Marketing in Healthcare: Social, organic and paid. How do you prioritize the opportunities to drive targeted, high value traffic?
Making Patient Videos Work: This session will address preparation and planning including clinician buy-in, patient buy-in, on location needs and editing.