Home Featured Events Google Analytics Training| 2 Days & a Whole Lot of Data

Google Analytics Training| 2 Days & a Whole Lot of Data

by Taylor Erwin

Are you a marketing manager who needs to report on how different marketing channels contribute to success? A business owner looking to understand how their website and online advertising contribute to their bottom line? Someone who just wants to learn more about data, and how to interpret it? Empirical Path has a solution for you: Come to their Google Analytics & Tag Manager courses October 13-14. You’ll learn new features and best practices from their experts and your fellow practitioners, all explained in an easy-to-understand way. You’ll leave with reporting and implementation skills and ideas to put into action: how to calculate ROI from PPC & other marketing; how to focus on the most valuable audiences; how to track key users and their actions; and how to maximize revenue & conversions.

Take a peek at the details below and RSVP today!

October 13-14, 2015

1720 Peachtree Street NW
Atlanta, GA 30309

Class Details:
Each half-day course combines presentations with live examples and exercises so you and your team will leave with reporting and implementation skills and ideas to put into action the next day. Any of the following courses can be combined as you need:

Google Analytics 101 Basic Product Training:

  • understand dimensions, metrics and other essential terminology
  • navigate the new GA interface to find what you need faster
  • drill down to the most valuable segment using 6 different features
  • focus the conversation by defining Key Performance Indicators
  • summarize data with Dashboards, Shortcuts and Intelligence
  • choose the right Audience, Acquisition, Behavior and Conversion reports
  • clarify reports using controls like data views  and chart options

Google Analytics 201 Advanced Analysis Training:

  • create advanced Segments for analysis and remarketing
  • focus analysis using Custom Dimensions
  • customize reports with up to 5 dimensions
  • tag Campaigns and integrate AdWords to assess marketing
  • look across sessions with Multi-channel Funnels and Attribution Models
  • clarify reports using controls like pivot tables and secondary dimensions
  • collaborate and share with colleagues to create a data-driven culture
  • automatically import data via the API to spreadsheets, Klipfolio, Tableau and BigQuery

Google Analytics 301 Technical Training:

  • implement, customize and troubleshoot tracking code
  • upgrade to Universal Analytics and de-dupe Users
  • clean up data with View Filters and settings
  • highlight conversions by setting Goals and Funnels
  • visualize checkout paths with Enhanced Ecommerce
  • track video, social sharing and other on-page actions
  • segment more finely with Custom Dimensions and Metrics
  • track and distinguish mobile sites and apps

Google Tag Manager Training:

  • implement analytics, ad and other vendor tags with Google’s free Tag Management System
  • transition to the new GTM interface
  • administer Accounts and implement Containers
  • configure Tags from integrated vendors and create custom Tags
  • define firing and blocking Triggers
  • capture information to pass to vendors via Variables
  • test and validate tagging

Google Analytics may seem daunting, but this training will give you the confidence and skill set to introduce new techniques and strategies within your organization. We highly recommend you attend – we will be there to learn and report back.

[photo credit]

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