October 7th 6:30-8:PM at ATDC
As a c-level executive you do not have time to analyze data or interpret multiple graphs. You are a fast decision maker, visually oriented, and you need something that can help you make effective decisions immediately. We will cover strategic approach to requesting and evaluating the data your digital team reports to you and how to communicate with them what data you need in order to make data driven decisions.
In this Executive Education program, participants will:
- Learn the lingo of the web analytics world in order to communicate with your interactive team more efficiently.
- Gain a framework for identifying the right marketing metrics for an organization.
- Develop a chain of effects system for connecting performance metrics to marketing inputs.
Sign up to save your spot.