Personal reflections and advice on leadership, branding, and common-sense customer experience from Bert Thornton, Vice Chairman Emeritus at Waffle House, and the company’s former President and COO. If you’ve been to a Waffle House, you know that both branding and the customer experience are unique, iconic parts of what makes the brand special. However, you rarely hear anyone from the company talk publicly. This is your chance to both hear from and ask questions to a leader who helped the company become a well known icon beyond Atlanta and its founding in Avondale Estates, Georgia.
While Bert’s namesake chili launched in the 80s, the Waffle House grew from 401 to 674 stores during that decade and now has more than 1,500 locations. GOOD FOOD FAST is the promise the Waffle House continues to deliver 24 hours a day, 7 days a week, and 365 days a year. We hope you’ll join us to hear from Bert and learn a bit more about this American icon.
Not to be missed, Bert rarely speaks to less than a thousand. Join us as we hear from an Atlanta executive who helped Waffle House grow to new heights. Bring your questions and business cards. Mingle with Atlanta’s marketing and design community over great coffee and delicious bites for the Atlanta CMO Breakfast Series, Thursday, October 13, 2016 at 8:30 am.