Mingle with Atlanta’s marketing and design community over great coffee and delicious bites for the Atlanta CMO Breakfast Series, sponsored by Agency Spotter. This month they’re bringing to the stage the CMO of a major corporation rich with big data and technology that enables amazing insights around much more than just weather, a brand that has some of the most used mobile apps in the world, and who was just acquired by IBM.
David Jaye, CMO at The Weather Company, will discuss the strategy and thinking behind evolving The Weather Channel, one of the most iconic brands in America, to extend beyond cable weather and include its massive digital reach. The company produces more than 30 billion individual forecasts a day to 2.2 billion locations. This not only powers 120 million monthly users of its apps and sites, but also industry-leading B2B partners like airlines that use real-time forecasting to help planes avoid turbulence or insurance companies who use it to warn customers of impending hail storms.
When:
Thursday 03.10.2015
8:30 am – 10:00 am
Where:
Atlanta Contemporary
535 Means Street NW Atlanta 30318
The Schedule:
8:30 am : Networking over coffee and delicious light bites
9:00 am : CMO Talk with Q+A Session
10:00 am : Wrap up and post event networking
About David Jaye:
David Jaye is the CMO of The Weather Company, an IBM Business. As chief marketing officer, David Jaye leads marketing, creative and social media efforts for The Weather Channel® and Weather Underground brands across the digital platforms. David is responsible for developing and overseeing the marketing strategy for and creative expression of the company’s consumer brands, as well as, working to ensure consistency across all of the company’s business units.
