Even as musical festivals, theater shows, and smaller event venues increase in popularity, a handful of websites continue to be the standard when it comes to ticket sales. Stephen Beehler is taking on these large ticket sites with a simple, long-term web solution for producers and venue owners. TixPage looks to streamline how tickets are purchased while increasing the control producers have over their own events.
TixPage’s focus is on personalization and versatility for each event page.
“Producers can come to TixPage, no matter your venue, no matter what kind of tickets you need to sell, and we are going to provide you this perfectly robust interface and back end to allow you to sell tickets in a matter of minutes,” Beehler told Hypepotamus. “Online ticketing solutions like TicketMaster have enormous ticketing fees and consumers are wising up to that game. Solutions like Eventbrite are holding producer’s ticket revenue until after their event is over, bottling next their cash flow.”
Instead, TixPage users only pay the credit card processing fee plus $1 and unlike other mainstream ticketing platforms, users will not see another company’s logo on the event page and will not be marketed to other producers’ events. This creates a more personalized branded experience for each venue and event.
“Whether you need to sell tickets to an experience with 20 people or 20,000 people, we can scale and accommodate any of that,” Beehler said.
The platform connects directly with Stripe for payment processing and gives two-day direct deposit options to venue owners. “We don’t touch or hold your money. It’s your money. They’re your customers. It’s your event. It’s your ticketing. We are very hands-off in that approach, think of us as the Shopify for ticketing.” Beehler added.
Beehler also started RoleCall Theater at Ponce City Market, where the TixPage technology is used
Additionally, TixPage has built out Flex Passes to address a larger problem faced by multi-day, multi-stage festival producers. At festivals like Coachella, event producers cannot track where the concert attendees go throughout the day; however, Flex Passes allow the producer to see the most popularly selected shows to help allocate guests more efficiently across the property.
Once Beehler started his own theater company, RoleCall, he became fully invested in the events sector and felt the need to have more control over the online ticketing experience for customers.
10 months after launch, TixPage is processing thousands of tickets a month and has partnered with local comedy producers, film festivals, theater producers and more who are using the platform across the state of Georgia.
“I’ve sold tickets through dozens of platforms over the years and was never able to find a solution that keeps the producer and the ticket buyer at the ultimate forefront of the experience. I believe that by the end of this year, we will have one of the most robust feature-rich web ticketing systems out there,” Beehler said.
Importantly, Beehler recognizes the event process is about a long-lasting experience. By the end of the summer, Beehler will be adding the first of its new Web3.0 features allowing TixPage to become your “de facto NFT ticketing.” As a social media page, users will be able to create a profile to hold an NFT portfolio of all the different events they’ve attended in the past, allowing them to keep a virtual memory box while allowing friends to see their online digital event history.
TixPage is bootstrapped to date but is considering institutional funding in the near future.
“Right now, the more clients that use the platform the more we’re able to reinvest and innovate, only making the product stronger and therefore making the online ticketing experience better for everyone” Beehler added.
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About the author: Julianna Bragg is studying Political Science and Journalism at Agnes Scott College. After college, she hopes to pursue a career in broadcast or digital journalism. Currently, she’s looking to connect the stories of entrepreneurs and innovators to improve social, racial, and environmental issues of the time.
