For CEO Tim Kopp, Terminus’ $90 million Series C isn’t just a big headline. “It’s a great validator. But it also puts the pressure on us to keep going.”
The Series C round was led by Great Hill Partners, a new investor in Atlanta’s account-based marketing (ABM) platform. Existing investors Atlanta Ventures, Edison Partners, and Hallet Capital also joined the round.
Kopp said that he was drawn to Great Hill Partner through a connection forged with Derek Schoettle, former CEO of ZoomInfo. Through the new investment, Schoettle will join Terminus’ Board of Directors, along with Chris Gaffney.
“Terminus continues to redefine how teams go-to-market, innovating how companies generate revenue in a digital-first environment,” added Schoettle in a statement. “We’ve been so impressed with this team, the company’s significant growth over the last year, its continued product innovation, and the huge market opportunity ahead. Terminus is the ABM and go-to-market platform to keep your eyes on.”
The Series C brings Terminus’ total funding to $120 million to date.
“The pieces keep coming together. We actually didn’t need to raise money for this coming year, we would have been okay to not do it. But we were sensing, and the board was sensing, that there was a bigger and bigger opportunity to go for it,” Kopp told Hypepotamus.
THE FUTURE OF B2B MARKETING
When Hypepotamus spoke with Kopp about the recent raise, he said that he had spent a part of the morning talking with author Geoffrey Moore, who wrote the book Crossing the Chasm.”
“We stand at this ‘crossing of a chasm’ moment,” Kopp said. To him, account-based marketing has become the new standard. “Instead of looking at everything in terms of leads, it is about looking at it in terms of accounts. I think it is going to be the backbone of modern B2B marketing platforms for the next decade.”
Terminus has made a name in the B2B account-based marketing space by further integrating sales and marketing. Its platform helps organize marketing data and manage points of customer engagement with ads, chat, email, and web experiences.
Kopp said that the team is also working on continuing to build out partnerships with SalesForce, SalesLoft, Outreach, and Zoom. The team is also building an office in London, which will serve as its first outside of the US.
The growth and new outside investment come after a busy few quarters for the Terminus team. In the last year, Terminus acquired two other MarTech companies, including California-based GrowFlare and Atlanta-based Ramble, making it the first account-based marketing platform to offer a native chat feature.
In addition to hiring and expanding its product, Kopp says that he is passionate about building out the remote work experience for the entire team. He told Hypepotamus that Terminus has tripled investment in training-enablement benefits for employees in the last year.