Home Feature From Swimming Pools to DJ Equipment, Maverick IQ Is making IoT Accessible To SMBs

From Swimming Pools to DJ Equipment, Maverick IQ Is making IoT Accessible To SMBs

by Lexie Newhouse

The team behind Maverick IQ knows that outdated technology costs businesses more than it saves. Some estimates suggest that U.S. businesses lose up to $1.8 billion each year due to obsolete technology. That is particularly important in the smart manufacturing and smart building space, which is an estimated $35 billion market. 

They want a slice of that $35 billion market.  

Maverick IQ provides IoT solutions to help businesses reduce their carbon footprint along with operational and maintenance costs, run safer, and increase their reliability, performance, and operational flexibility through its intelligent asset management products. They also offer website and application development services with a focus on property management, manufacturing, and warehouse industries.  

Co-founders Dalero BerkeleyPraveen Uppaluri, and Kelly McGinnis have been working with each other through various roles for over 10 years, and their combined passion for technology drove them to create Maverick IQ. 

Historically, small to medium-sized businesses have been unable to adopt extensive IoT solutions due to high costs and limited staff. Maverick IQ’s application is not only affordable but industry, OEM (original equipment manufacturer), and equipment-age agnostic, allowing businesses of all types to optimize cost and performance. 

 “One of our biggest goals is to reduce the operational and maintenance cost of facilities. This would help to reduce waste, and make facility operations ‘greener,’” said Berkley.  

That versatility allows Maverick IQ to work with a variety of businesses.  

 Their first client was a community pool, where they implemented operator remote access and control. By digitalizing the pool’s assets, operators were alerted automatically of equipment outages and were able to help eliminate fog over the pool during winter months through additional operational enhancements.  



 “Our IoT solution is platform-agnostic, so it talks well to existing platforms that customers may already have,” said Berkeley. “As a result, it is relatively inexpensive and very versatile in terms of its use and compatibility.” 

Although Maverick IQ was officially founded in Boston in November 2019, Atlanta is really where Maverick IQ found its legs. Their first two proof of concepts were conducted in Atlanta, and they landed their first customers in Atlanta. It has been the epicenter of the team’s growth and focus. 

Their first deep dive into the Atlanta startup ecosystem was through Atlanta Tech Village (ATV)’s It Takes a Village Program, which gives startups led by women and people of color the opportunity to gain direct access to community, education, mentorship, and capital. Through the program, Maverick IQ won the Truist scholarship and earned free community membership at the Village.  

“With the help of ATV, Invest Atlanta, and Atlanta Technology Development Center (ATDC), we expect Atlanta to play an increasing role in Maverick IQ’s success,” said Berkeley, “Atlanta has been central to the creation and growth of our business thus far.” 


One of Maverick IQ’s newer customers is StageWinga local forward-thinking professional audio and DJ equipment sharing company. In addition to platform development, Maverick IQ is planning to install sensors on their DJ equipment to track real-time location and to determine if the equipment has been exposed to harsh conditions such as being dropped, moisture, or high temperatures. 

“The future looks bright,” said Berkeley. “With the help of Atlanta’s startup ecosystem, we’ve been able to prove our technology with several customers. Now it’s time for increased focus on sales and marketing.” 

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