A Growing Focus on Automation Helps Atlanta Team Land $20 Million Series B

From its Midtown headquarters, Atlanta-based Itential has seen how the hybrid and multi-cloud network space has evolved over the last year. 

Organizations faced unique circumstances in 2020 that no one expected, and teams found themselves utilizing different cloud-based services due to the shift to remote work. While organizations adapted to such a model, this introduced a new problem of distributed applications and data across multiple cloud and SaaS networks, CEO Ian Bresnahan told Hypepotamus. “As a result, we have seen an acceleration of organizations across communications service providers and large enterprises needing to adopt automation to simplify the management of hybrid, multi-cloud networks.” 

Itential provides a low-code option for enterprises looking to automate cloud, physical, and hybrid networks. “We believe that networks must be managed like software and we want to provide networking teams with the tools they need to successfully adopt automation at scale,” Bresnahan added.  The Itential platform includes pre-built automation options to help customers streamline their work. 

The team just landed a $20 million Series B from Austin-based Elsewhere Partners. Itential says the funds will go towards accelerating its enterprise SaaS offerings.

Elsewhere Partners also led Itential’s Series A round back in 2017.  

Bresnahan calls the partnership with Elsewhere “invaluable.” Cam McMartin, Elsewhere Partners’ Operating Advisor and previous COO and CFO of SailPoint Technologies, will join the Itential board to drive focus “towards a SaaS business model from an on-premises solution.” 


The Itential team got started in the space in 2014 when “networks were beginning to shift from human-centric, manual management to a more machine-centric, programmable world.” 

The team has grown to over 200 people globally, with about 60% living in Atlanta. And the team continues to be tied to the local startup scene. 

“The company’s roots are based in Atlanta and the Atlanta community has been a critical part of our successful growth. With our Co-Founder and CTO being Georgia Tech alum, we are very involved with the Georgia Tech Co-Op program, helping students gain footing in the industry through hands-on experience. Oftentimes, they are hired full-time with Itential, after their co-op program comes to an end,” added Bresnahan.


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