Home Feature From Physician To Founder: Meet The Tampa Doctor Giving Telehealth A Retail Makeover

From Physician To Founder: Meet The Tampa Doctor Giving Telehealth A Retail Makeover

by Maija Ehlinger

Dr. Jacqueline Darna, a physician and a consumer product company founder, is ready to take on RetailTech and HealthTech.

She’s doing this with Tampa-based Intellidoc, a SaaS AI platform making it easier to purchase over-the-counter (OTC) solutions suggested during telemedicine visits. 

Darna says it is all about “getting the wellness products to patients faster and in a more convenient way” through the integration of an AI-enabled Buy Now button.

Intellidoc’s AI listens to telehealth calls, noting the specific over-the-counter (OTC) options discussed by the physician and then auto-populating purchasing options for those items.

Intellidoc’s Buy Now button works to solve several major pain points experienced during telemedicine visits. On the physicians side, doctors don’t have to spend as much time explaining various OTC options to each patient. In turn, patients have a list of OTC items they need right at their fingertips, meaning they don’t have to remember how to spell a specific brand or waste time in pharmacy aisles trying to track down each item. 

Items purchased via the platform can be picked up at a local pharmacy or shipped directly to a patient’s door.

As a SaaS platform, Intellidoc adds intrinsic value to both retailers and telemedicine companies by increasing the cart price associated with each visit. Companies that allow Intellidoc to integrate into their EMR (electronic medical records) platforms will also have an extra check that the OTC options prescribed during a virtual visit are indeed the best fit for that particular patient.  


Where Darna Goes Next 

Darna smiles while she refers to herself as “Chief Everything Officer” for the early-stage tech venture. But this isn’t her first time in the founder’s seat. 

After her time as a physician, she founded the consumer health brand NoMo Nausea in 2014 from her home base in Tampa. 

NoMo Bands are an acupressure wristband to relieve nausea, vomiting, headaches, and migraines in both kids and adults. 

That company continues to make waves in the retail market, but Darna has shifted her focus to building up Intellidoc. The concept for the SaaS startup came to Darna in January of this year. She’s been busy getting the proof-of-concept ready and ultimately incorporated the company in April. 

While the first stage of the company was bootstrapped, Darna is now on the pitch circuit as she looks to wrap up her first institutional funding round. 

That pitch circuit is bringing her up to Atlanta this fall as a startup founder selected to present at this year’s Venture Atlanta conference. Ultimately, getting backing from the right investors is about helping Intellidoc meld together the worlds of HealthTech and RetailTech to improve the physician-patient relationship.

“I always say that as a physician I helped hundreds, with my products I help millions…and in this company Intellidoc, I hope to help billions,” she added.



You may also like