InEvent, a Y Combinator grad, decided to put down roots in Atlanta to take advantage of international access vis-à-vis the airport and the city’s overall high quality of life back in 2019.
COVID gave the startup a unique boost early on as companies worked to connect in a remote world. Now that the startup has narrowed in on B2B events, its ability to create and distribute high-quality video events is helping even more companies navigate the Great Resignation of 2021.
“B2B events are very focused on training employees, employee onboarding, and getting the employee to actually be part of the company,” CEO Pedro Góes told Hypepotamus.
Góes said that InEvent stands out in the increasingly-crowded EventTech space with its live studio capabilities, which helps customers produce high-quality virtual events.
Along with its video conferencing capabilities, InEvent integrates with Salesforce, Marketo, and other event logistics and tools to help any virtual or hybrid event smoothly through the planning, RSVP, and execution stages.
This is particularly important in the hybrid or remote-first office environment in which employers are struggling to retain talent during the Great Resignation.
“What we’ve seen recently is that people want great video, great production…they don’t just want to connect with an old web camera. People are “zoomed” out but want to have a great experience online,” Góes added.
BETWEEN THE FUNDING ROUNDS
InEvent’s virtual event platform gained traction over the course of the pandemic, ultimately reaching 10,000 customers and 8.5 million users when Goes spoke to Hypepotamus this week.
It also attracted inbound interest from multiple investors, Góes said. Many have been those who experienced the platform during a recent event or training.
After raising an initial seed round from Y Combinator in 2019, InEvent has raised two additional rounds over the course of 2021. Most recently, it closed a $1 million round which Góes said will go towards continuing to improve the platform’s video capabilities.
Between the rounds, InEvent has grown its employee base to well over 100 people both in Atlanta and around the world, according to LinkedIn. Current team members can be found in South America, Europe, Africa, and across the United States.
It seems only natural that a B2B event-focused startup would emerge in a B2B-focused city like Atlanta. But the Atlanta EventTech space has made a name for itself in its own right over the past few years. Gather Technologies, which focuses on event management for restaurants, hotels, and other venues, joined forces with Tripleseat in February 2020 after several impressive funding rounds and strong growth over seven years.
One of Gather’s early investors, Storm Ventures, is also an investor in InEvent.
More recent EventTech startups have emerged in the city as well to address different pain points for users and event managers alike. Gatherly, a Create-X grad, is making it easier to engage during online events, and Eventeny is dedicated to improving the workflow for event planners.