Snot might not seem like a topic most technologists are looking to tackle.
But Dr. Steven Goudy, a pediatric otolaryngologist (that’s an ear, nose, throat doctor) at Emory University, knew the existing contraptions on the market were simply inadequate.
Goudy saw an opportunity to address “silent suffering” — particularly with parents and caregivers of a child with a cold or a runny nose.
Dr. Noze Best just launched its first product, the NozeBot, a nasal aspirator that provides hospital-grade suction from home.
BRINGING TOGETHER ATLANTA’S MEDICAL & ENTREPRENEURIAL TALENT
Goudy moved to Atlanta after being on faculty at Vanderbilt University Medical Center, but he says he got his entrepreneurial gene and “hustle” watching his father as a small business owner.
“Atlanta is the land of opportunity,” Goudy told Hypepotamus, particularly for the medical and biomedical field. While he had the idea previously, he started working with a group of Georgia Tech students to build the first 3D printed version of the product five years ago.
Throughout the patent and product development process of this Class 2 Medical Device, Goudy and his team worked with Georgia Institute of Technology’s Biolocity, Georgia Research Alliance, Global Center for Medical Innovation, and Emory University Goizueta Business School.
The team is now with ATDC (Advanced Technology Development Center) at Georgia Tech.
Goudy says they are initially launching in Atlanta and focusing on getting connected with local parents. (The team has even been able to “surprise and delight” local parents by personally delivering NozeBot’s right to their door).
IMPROVING THE BABYTECH INDUSTRY
NozeBot looks to improve upon the standard devices, syringes, and nose cleaners on the market, which are often difficult to clean and maneuver around children.
Under the tagline ‘S’not a problem,’ the mechanism sits on a parent’s fingers, freeing up the other hand to cradle and comfort the sick child. It comes with three levels of suction, fits inside a diaper bag, and can even be cleaned in the dishwasher.
With 4 million babies born each year in the United States, Forbes estimates that the babytech marketing size is around $46 billion each year, particularly as Millennials delay having kids later and in life and have more disposable income.