Apple Pay For Events: Why Atlanta’s Eventeny Is Moving Into Payments

Efficiency is the name of the game for Eventeny, a Peachtree City-based event management startup. 

The team has built up an all-in-one platform for event producers. By organizing vendor information, creating a space to rally volunteers, and providing a mapping solution for event day layouts, Eventeny has helped over 3,700 events run more smoothly since launching in 2018. 

Now, Eventeny has plans to bring efficiency to the event payment space. 

This fall, the team launched evPay, an onsite payment solution for vendors, organizers, and attendees. Attendees of an event download the Eventeny app and can link their credit or debit card, with the option of adding a Google Pay or Apple Pay account coming soon. 

Jessica Jones, Eventeny’s marketing manager, told Hypepotamus that the streamlined mobile payment option is cutting the entire process – from order to payment to fulfillment – down to 40 seconds. 

The time-saving aspect is a clear benefit for vendors and event attendees. But evPay has some extra benefits for event organizers. 

“On the event organizer side, they now have access to data that they never did before,” Jones added. That means organizers might get a clearer picture about trends emerging with on-site registration or spending habits that could help with staffing decisions down the road. 

“Additionally, now [organizers] have access to purchase information and buyer behavior. So let’s say they’re utilizing evPay at all the vendor booths throughout their event. Now they can see what are the most popular products being purchased and which types of vendors are really resonating with their audience. That can help them make better decisions on new applicants in the future as well,” she added. 


Growing Eventeny 

Eventeny’s main clients are city event and festival organizers. Jones said specifically the platform has recently seen a rise in pride festivals, drink festivals, and art festivals using the platform. 

The team has also expanded over the last year, growing its headcount from nine to twenty five. And for those searching for new customer success, engineering, or marketing roles, the team is rapidly hiring for many remote roles. 

Founded by Aly Hussaini and Nausheen Punjani, Eventeny attracted investors from Atlanta-based Panoramic Ventures and Menlo Park-based Tribe Capital back in 2020.