Home Feature Canadian eLearning Company Acquires Atlanta-based MLevel

Canadian eLearning Company Acquires Atlanta-based MLevel

by Maija Ehlinger

Two eLearning companies are joining forces to improve employee training opportunities.

Earlier this month Canada’s Axonify announced its acquisition of MLevel, an Atlanta-based digital learning platform designed to help companies build interactive games to improve engagement and retention through employee training programs. 

The financials of the deal were not disclosed, but Logan Petersen, MLevel’s marketing coordinator and now Axonify’s enablement program coordinator told Hypepotamus that the MLevel team will join Axonify. Former CEO Jordan Fladell announced he is joining Celigo as VP of Channels and Alliances. 

MLevel’s focus to date has been on training employees in food service, contact centers, insurance, retail, and financial services. Fladell said this “pairs nicely with Axonify’s core frontline focus.”

Axonify’s platform is designed specifically to address onboarding, engagement, and on-the-job performance 

“From a not-so-far distance, both Axonify and MLevel have watched each other grow in our respective learning niches and have admired each other’s strengths,” said Carol Leaman, CEO and Co-Founder of Axonify, in a statement about the acquisition. “As our businesses further aligned, we believe this is the perfect time to bring MLevel’s customers, employees, and its product prowess into the Axonify family.”

eLearning and EdTech startups have seen increased interest as schools and corporations alike have tried to create engaging remote learning environments. Petersen told Hypepotamus about the changing EdTech and microlearning space. “When that initial shock [of COVID] wore off, digital solutions were at the front of their mind. For our solution, it was a quick win…especially with compliance and reopening the office safely. On top of reaching their learners wherever they are in the world, the data we provide helps protect those businesses, providing the necessary insights to make sure everyone is safe and knows the proper safety protocols.”

MLevel was founded in 2012 and pitched at Venture Atlanta back in 2016 (you can read their interview with Hypepotamus about their experience here).


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Photo by John Schnobrich on Unsplash

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