CallRail Acquires New York-Based Startup To Improve Call Tracking & Analytics

The Atlanta advertising and marketing tech scene continues to make waves nationally. 

CallRail, an advertising and analytics startup, just announced its first acquisition. 

New York-based PhoneWagon, a four-year-old call tracking software company, will join CallRail and expand the company’s market share in the call analytics space. 

The acquisition news comes close to five months after CallRail announced a $56 million investment from Sageview Capital and Leaders Fund. CallRail also just celebrated its 10 year anniversary, an impressive milestone for a software startup in the advertising and marketing space. 

“I’m thrilled to welcome PhoneWagon’s customers to CallRail,” said Andy Powell, CEO of CallRail. “This acquisition reinforces our commitment to providing powerful, intuitive, and cost-effective marketing solutions to businesses and their marketing agencies.”

PhoneWagon, a Techstars NYC graduate, told Hypepotamus that CEO Ryan Shank and CTO Tommy Mei will be moving on from the company. “PhoneWagon underwent a reduction in staff prior to the acquisition. Remaining PhoneWagon employees were offered the opportunity to continue in a role with CallRail. The CallRail team is excited to welcome three PhoneWagon employees who will join CallRail as part of a dedicated customer support transition team.”

“This acquisition is an important step in our journey to help more than one million businesses grow,” added Andy Powell, CEO of CallRail.

Most of CallRail’s customers are small to medium-sized businesses and marketing agencies looking to understand what ads, posts, and campaigns have the most traction and lead to new sales. This is particularly important as businesses look to pinpoint which leads can be the highest value down the road.

Prior to the acquisition, PhoneWagon had gained over 10,000 customers and $1.2 million in seed funding. 

For those interested in joining the team, CallRail currently has 21 job openings listed on their site. 


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