Home Feature Atlanta-based SalesLoft Becomes Latest “Unicorn” After $100 Million Series E Funding Round

Atlanta-based SalesLoft Becomes Latest “Unicorn” After $100 Million Series E Funding Round

by Maija Ehlinger

Atlanta has a new unicorn.

SalesLoft, the Sales Engagement platform founded in 2011, has raised a $100 million Series E round, putting the company’s valuation to $1.1 billion. 

The Series E round was led by Owl Rock, with additional participation by Insight Partners, HarbourVest, and Emergence. 

SalesLoft CEO Kyle Porter told Hypepotamus that Owl Rock was a natural next investor. “We share the perspective that it’s a multi-billion dollar market and SalesLoft is the leader they wanted to invest in.”

Over the last year, SalesLoft says that it has more than doubled recurring revenue. Current customers include companies like Google, LinkedIn, Slack, Shopify, Dell, Cisco, 3M, Cargill, and S&P.

Late last year SalesLoft launched Coach to Close, a workflow platform that helps manage customer communications and potential deals. 

SalesLoft was growing prior to the pandemic, but remote work only increased the need for enterprise software for digital sales teams.

Kyle Porter – CEO

“Certainly, the pandemic had a huge effect on business in general. Companies were forced to pivot to a full remote strategy whether they were ready for it or not,” added Porter. “SalesLoft provides the technology that allows those companies to flourish in a fully remote, digital environment. That change has happened and we’re not going back. Digital selling is the new normal and SalesLoft is necessary for it.” 

To date, the startup has taken in $245 million in funding, the latest being a $70 million Series D round in 2019. 

“With this additional financing, we plan to invest in further scaling our enterprise business, expanding into new vertical markets, investing in artificial intelligence/machine learning-based product innovation, and expanding our footprint in international markets. We will do this while staying focused on making our customers wildly successful,” Porter told Hypepotamus. 

Porter also added that SalesLoft will remain headquartered in Atlanta as it looks to meet international demand.

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