Wahoo Fitness: A 24 Hour, Portable Personal Trainer

Wahoo Fitness is focused on connecting smartphones to fitness activities. Their fitness platform integrates wearable sensors, advanced-training hardware and mobile apps with iPhone and Android accessories to help everyday and world-class athletes alike reach their fitness goals. Wahoo Fitness develops amazing fitness products that include both the hardware and software, using Bluetooth Low Energy, iOS, Android and the latest in server-side technology.

Year/Date Founded:
2010

Number of Employees:
37 Wahooligans

Founders/Execs :
ChipWahoo
Chip Hawkins, President

wahoo2
Mike Stashak, Vice President – Sales and Marketing

Funding or bootstrapped:
Privately funded via friends and family

How’d You Get The Idea For It:
Chip came up with the idea for Wahoo Fitness while training for triathlons (lots of time to think out training).

Revenue Model:
Our revenue is from sales of hardware and software.

Who are your competitors and how do you stand out: Our competitors vary depending on the product but include GarminPolar and CycleOps. We stand out by having the most technologically advanced products that are designed by, and for, athletes.

How does ATL weave into your story?
We are located in Atlanta because that’s were we live.

If you could have one mulligan (do-over) in the process of launching and running this company what would it be?
Go faster.

Are you Hiring?
Yes we are hiring creative, passionate, self-starters who thrive in a casual, free-flowing environment to help fuel our growth. (If you are interested in joining this highly motivated team, check out the job listings on their website.)

Wahoo works with Apple, Nike, Strava and others to help shape the industry. Their products are sold globally, including at key retailers such as the Apple Store and also online at Amazon and Wahoo Fitness’ website (find them in a store near you). They were a Venture Atlanta finalist in 2011 and recently won an innovation award from the Consumer Electronics Show and Eurobike. 

[Photo Credit]