When less than 1% of prospects evolve into customers, B2B marketers can struggle to turn leads into winning opportunities. Terminus, Atlanta’s reigning account-based marketing startup, flips the typical sales funnel, and, in the process, earns fans and funding. $7.5 million, including $5 million in equity financing and $2.5 million in venture debt, is headed to Terminus through a successful Series A.
“Account-based marketing is the next big thing for the B2B industry,” says Sangram Vajre, co-founder and CMO at Terminus. “Marketers can be up-and-running at scale with Terminus in 30 minutes, and best of all, Terminus allows marketers to measure engagement at the account-level, which is unprecedented in marketing automation.”
The influx of funds will allow Terminus to accelerate product development and expand its workforce. Terminus currently has 30 employees working from its headquarters in the Atlanta Tech Village. It anticipates doubling that number by the end of 2016.
“This is an incredibly exciting time to be a B2B marketer,” says Eric Spett, co-founder and CEO at Terminus. “Our rapid growth over the past year demonstrates that marketers are truly embracing this vision. We are proud to lead the ABM revolution, and to continue creating real value for B2B marketers.”
Terminus has seen steady growth since launching in 2014. The startup success has added over 130 clients to its list, and grown to $1.5 million in APR. Additionally, it has spread its unique marketing model through four national #FlipMyFunnel conferences. These combined efforts recently earned it “Marketing Tech Startup of the Year” from the Atlanta Chapter of the American Marketing Association.
The recent funding round was led by Edison Partners, with participation from existing investors including Hyde Park Venture Partners, Arthur Ventures and Knoll Ventures. Edison’s General Partner, Ryan Ziegler, is joining the Terminus Board of Directors.
“Terminus is aligning modern marketers and sellers once and for all with its platform built from the ground up to put accounts, not leads, at the center,” says Ziegler.