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Sideqik’s Business Model

by Tricia Whitlock

Forbes has reported on Sideqik’s unique business model and below we give you the nuts and bolts. While software as a service (SaaS) is nothing new, Sideqik is putting their own spin on it.

The Model:

    • SaaS facilitates the delivery of incremental value to customers, allowing the vendor to adjust their prices over time.
    • Usually price increases generally occur after new utility has been provided to the customers.
    • A hybrid is emerging- combining transaction pricing with a standard SaaS subscription price. This is being called “TranSaaSion.”
    • This variable pricing methodology allows TranSaaSion vendors to scale their revenue in close correlation with the utility they deliver.
    • Four companies which utilize this business model include: SideqikVitrue,  AppFolio and Invoca.
    • Sideqik bases pricing on the size of the digital audiences served by their respective solutions.


Read more from Forbes.


The Scoop on Sideqik:


From the Horse’s mouth:


[Photo Credit: ventureatlanta.org]

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