Salesfusion, a premier marketing automation service for small and medium-sized businesses, announced yesterday that it closed its Series B funding round at $13.5 million. This boosts their total capital raised to $14.5 million.
The Atlanta-based startup will leverage the funds to beef up the next generation of Salesfusion 360x, and expand its marketing efforts and sales team. Its investments came from Noro-Moseley Partners, which led the Series B, as well as BLH Venture Partners, Alerion Ventures, Tech Square Ventures, Ellis Capital, Dave Williams, and Hallett Capital, which was the sole Series A investor.
Since its launch, more than 400 companies have partnered with Salesfusion to streamline marketing and client relations. Their services provide an easy-to-use marketing automation platform that allows small and mid-sized businesses to attract new opportunities, convert them into customers, and then foster long-term relationships.
“SMB is the backbone of the US economy,” said Carol O’Kelley, CEO of Salesfusion. “We want to help SMBs grow and to have the same tools as enterprise organizations. Salesfusion can provide solutions that will meet their needs, that are architected in an intuitive, out-of-box management system that is digestible and easy for marketers to use.”
Salesfusion looks forward to what is next on the horizon. Its team is presently wrapping up development of a new product which is preparing to launch in 2016. O’Kelley also noted that the B2B champion is aggressively recruiting and making plans to extend its reach to additional SMB markets.