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Q & A with Zoompf

by Raven Davis

We caught up with Mark Isham about how Zoompf is making websites faster and easier for users. Zoompf is a performance solution, designed to detect issues that lead to slow web performance. It automatically corrects problems within websites and provides easy steps to fixing other performance issues.

Your Pitch:

Zoompf helps enterprise web teams speed up their websites and keep them fast. Improving website performance increases sales, conversions, and brand engagement. Zoompf makes this process easy and cost effective, freeing teams up to work on other priorities. Zoompf is trusted by top brands like Time, AT&T, Dell, Ticketmaster and AirBnb.

+Mark Isham (CEO), has held various leadership positions at ChannelAdvisor before joining the Zoompf team in 2013.
+Billy Hoffman (Founder & CTO)

Atlanta, GA



Funded or bootstrapped:

Price of Services:
$500 per month per site

What Customers Get:

Customers get a comprehensive analysis of their website against 400 industry best practices, as well as a full complement of tools and alerts to help teams keep their site fast over time.

How’d You Get The Idea For It:
After working years in online security industry, our founder, Billy Hoffman, was amazed at how many websites he audited that had fundamental performance problems. While existing tools would tell website developers how slow their sites were, none would help them actually speed up their sites. Billy designed a better mousetrap to solve this very problem, and the rest is history.

Collaboration Tools & Processes Do You Use:

Agile or Kanban, Trello, Jira, Amazon AWS, Confluence, Yesware, Base CRM, and Google Apps.

Where do you gain your insights from and how do you stay on top of emerging trends?
TechCrunch/CrunchBase, Planet Performance, Steve Souders, David Cummings on Startups, ATDC, Atlanta Tech Village, Atlanta Tech Edge, and so on.

What’s Unique About Your Company Culture:
We have a 100% virtual office and a “no jerk” policy.

What You Need Most Right Now:
Passionate, hungry, self-starter sales associates who want to get in early on the risk/reward curve for a great product-solving real world need.


[Photo Credit: Whitlock/Hypepotamus]

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