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Q & A with PeachDish

by Tricia Whitlock

We met up with Hadi Irvani (@irvani), the founder of PeachDish, to give you a food-fueled treat for Thanksgiving. PeachDish is a delivery service that brings a dinner date for two right to your home, and oh boy does Hadi know something about pulling off an amazing dinner! While not building PeachDish, strategizing marketing for Country Club Prep, or acting as vp for GraniteHoldings, Inc., he is throwing fanciful dinner parties in his Buckhead digs (think Great Gatsby meets Frank Ocean). Learn more from Hadi on how he is creating a business on perfecting the in-home dinner date.

The PeachDish Pitch:
Preparing and sharing a meal with people you love is the most universal way to connect. PeachDish packs that into a box and mails it to your home every week. People often limit themselves by only consuming what is convenient and familiar. That’s why the PeachDish team develops a surprise menu with just the right amount of each ingredient each week. The menus are southern-infused and seasonally inspired.

Owners:
Hadi Irvani

Location:
Atlanta (Buford, Midtown Atlanta, Buckhead (Video Shooting), Forest Park (Packing)

Employees: 
4

Founded: 
March 2013

Funded or Bootstrapped: 
Bootstrapped

Price of Service: 
$15 a person/ $30 a box (with new re-brand starting December 1st)

What Customers Get: 
A connection to their kitchen through a weekly meal subscription. A  box is sent to your house with all of the fresh, pre-portioned ingredients and recipe you need to craft a perfectly paired meal for two!

How’d You Get the Idea for It?
I have always loved having people over to gather in my kitchen for dinner parties. I think that it’s the greatest way to come together with friends and family. I started PeachDish because I wanted to make that as accessible as possible for other people so that they can enjoy it too by participating in a dinner party happening nationwide!

Collaboration Tools & Processes You Use:
Asana, Imessage, Google Docs, YesWare, MailChimp, BitBucket.

What You Need Most Right Now:
More customers!

[Photo Credit: Seagle/Hypepotamus]

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