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Q & A with Insightpool

by Scott Henderson

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Adam Wexler (aka @TheWordPainter) shared these answers to our questions about Insightpool, where he is Founder and Chief Strategy Officer.

YOUR PITCH:
Insightpool helps the world’s largest brands scale their social outreach. By instantly identifying and proactively engaging the ideal influencers, prospects or customers, brands like UPS, Hilton Worldwide and A&E Networks use Insightpool to drive their Social KPIs and bottom line.

OWNERS:
Everyone working at Insightpool holds stock

LOCATION:
Atlanta Tech Village

EMPLOYEES:
11

FOUNDED:
March 2012

FUNDED OR BOOTSTRAPPED:
Angel Funded

PRICE OF SERVICE(S):
$1k-5k/mo

WHAT CUSTOMERS GET:
Social drip marketing software that feeds into their existing social media management system.

HOW’D YOU GET THE IDEA FOR IT:
With my prior startup, we had a non-existent marketing budget so I had to get extremely creative & efficient with our marketing strategy. I naturally gravitated towards social media, and I quickly realized how efficient it would be to develop rapports with relevant influencers and turn them into our greatest advocates. When an agency suggested we rank the fans in the social networks, I knew exactly what we needed to start building.

COLLABORATION TOOLS & PROCESSES DO YOU USE:
Google Docs, Salesforce, Pardot, Asana, Tout, Insightpool

WHAT’S UNIQUE ABOUT YOUR COMPANY CULTURE:
No one takes themselves too seriously.

ONE PIECE OF ADVICE:
“Customer relationships are to be shaped, not simply reacted to or managed” #BeProactive

Photo credit: Emily Detrick/Hypepotamus

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