Amazon & Accel Rally for Routers with $12.5M Investment in Luma

WiFi startup, Luma has raised a $12.5 million Series A investment with backing from Amazon, Accel, and others. Accel led the round, adding its Partner Brian O’Malley to the Luma board of directors. The new capital catapults the Atlanta-based startup’s total funding to-date to nearly $16 million.

Luma’s comely hexagons promise seamless WiFi coverage throughout homes using its unique mesh network technology. They also feature robust security and surveillance capabilities that are winning praise from parents. Since November 2015,  Luma has sold 30,000 pre-ordered routers. They are preparing to ship their $149 single-unit and $299 three-unit packs to households this June. Luma_Orange_WideLuma is the brainchild of Paul Judge and Mike Van Bruinisse, who have worked over a decade to solve complex networking and security problems for companies across the globe. The founders will use the new funds to help meet the demand of orders, expand operations abroad, and fuel ongoing research efforts.

The investment from Amazon comes from the e-commerce giant’s new $100 million Alexa Fund, which invests in startups looking to develop products and services that align with the company’s intelligent voice assistant, Alexa. Vice President of Amazon Alexa, Steve Rabuchin, said in statement, “We’re investing in Luma through the Alexa Fund because we’re excited about Luma’s vision to not only bring better and faster Wi-Fi to consumers but to innovate on what’s possible with IoT and voice.”

Other investors to the Series A include the former CEO of AT&T, David Dorman, and 500 Startups. Existing contributors include Felicis Ventures, Base Ventures, BIP Capital, Relay Ventures and Webb Investment Network.

Learn more about Atlanta’s luminary startup, Luma:

[Image Source: Luma Press]