When it comes to retail, 81% of shoppers do their research online before purchasing. In the B2B world, that number is even higher with a whopping 94% of buyers conducting research online before purchasing. Anyone who’s in sales today knows that most buyers have judged you before even speaking with you. Atlanta-based SaaS startup, Kredible, has built an analytic platform that helps professionals take full control of their credibility in the digital age.
Founded in late 2012 by Brad Shepard (pictured above & CEO), Paul Sims (COO), Tim Kirkwood (Head of Engineering) Mark Reed (CFO), and Dion DeLoof (Head of Business Development), “Kredible is filling a huge void for both companies and individuals,” says Shepard. “A professional’s online persona is more important than their offline reality. For companies, we harness their most important and persuasive assets, their employees, to promote company and individual goals in a monitored manner. For individuals, we help navigate the changed world of job searches.”
How does it work? Kredible evaluates your online presence on LinkedIn and Twitter pages and generates a Kredible Score. This score “indicates what they think of your online profiles across multiple channels. As you improve your profiles, your score improves as well, lifting how you and your company are perceived online in the places that matter.” Kredible tells you what works, what doesn’t, and shows you how to improve your online presence.
With over 300 million professionals online, there’s no doubt there’s an opportunity for the Kredible team. Currently, they’re focusing on, “serving four segments: sales teams, professional services firms, commercial insurance agencies, and law firms. We have a customized instance of our platform for each vertical,” says Shepard. “We are creating a new industry: Online Credibility Management and Engagement. The impact and need has been reinforced by our traction in a short amount of time.”
They recently began an intense scaling stage and are hiring developers, business analysts, project management, client delivery management, marketing, and business development. As they continue to grow, stay tuned for more success from the Kredible team.
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