Parenting is, arguably, the most difficult job in existence. Not only are the hours long and the vacation time non-existent, but the pay is solely based on the joy you receive from parenthood. The founders of KidsLink, Joey Katzen, Chris Morocco, and Scott Powers, have made the job a whole lot easier. The best part… it’s a seamless app, not a clunky robot inspired by the Jetsons’.
KidsLink is an invitation-only mobile app that allows parents to manage their children (yes… you read that right). The app allows parents to upload, share, and store their children’s important documents; keeps track of important dates and milestones; connects parents with family and friends; and includes social sharing capabilities so that events and pictures can be shared easily with a specific or entire friend/family group. We caught up with the local startup to get more information on this new app and the future of parenting and technology.
Year/Date Founded:
App officially launched September 2014
Number of Employees:
15
Founders/Execs:
Chris Morocco, CEO; Titania Jordan, CMO; Joey Katzen, Chief Product Officer; Chandan Benjaram, CTO; Dr. Frank Newlands EVP, Sales
Funding or bootstrapped:
Raised 1.4 million in angel/seed
Your Pitch:
Moms are the most underserved market in technology, and it’s time tech worked for them. KidsLink combines the best of Facebook, Instagram, and Dropbox, and puts that all together in an app designed specifically to complement a mom’s lifestyle. It protects your child’s digital privacy while taking advantage of the ease of social media for saving and sharing. The innovative app gives you the ability to communicate with select people (or groups of people), organize your professional and personal life (and your kids’) and share life events and photos only with those you want. Currently available for the iPhone, KidsLink is invitation-only, so visit http://www.mykidslink.com to request an invitation. Android coming in 2015.
Revenue Model:
Sponsorship
How’d You Get The Idea For It?
Ha. How much time do you have? Just kidding. Long story short, we realized there was a gap in the technology market for moms. We recognized all moms wanted two things: they wanted their world organized, and they wanted to protect their children.
Who are your competitors and how do you stand out?
Our competitors are the too-public social networks and the cloud storage systems that aren’t adequately structured for a mom’s lifestyle. Also, paper baby books and actual filing cabinets. Unlike every platform we just mentioned, our company is entirely focused on solving the needs of moms.
How does ATL weave into your story?
Our founders are successful entrepreneurs from this great city, having been on founding teams of companies like Petrus Brands, Vendormate and RedRover.
If you could have one mulligan (do-over) in the process of launching and running this startup what would it be?
Originally, we conceptualized this product as a web dashboard and lost more time than we would have liked before we realized we wanted to be mobile-first.
What kind of mentor could you use the most right now?
A combination of Jennifer Garner, Sara Blakely, and Sheryl Sandberg
Is there anything else you need that money can’t buy?
Time. And a genie in a bottle. So we could wish for more time.
