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HUX | For Those of Us Who Don’t do Windows

by Ryan Waller

We have all seen the cardboard-and-sharpie “House Cleaning” signs posted at different intersections around town, but how many people do you know have actually called them? Finding someone to clean your house can be a nerve-wracking process… even more nerve-wracking than cleaning it yourself. That’s where Hux comes in. With their services you can instantly book a local service provider. Currently available for house cleaning, Hux (formerly Virgilis) takes the hassle out of finding and vetting candidates, getting quotes, scheduling and payment. Book a house cleaner in 2 minutes flat.

We recently caught up with Robert “AJ” Alix to get the full scoop on Hux:

Year/Date Founded?
February 5, 2013

Number of Employees?

Stanley Vergilis
James Loper

Funding or bootstrapped?
Angel Funded

How’d You Get The Idea For It?
We were always fascinated with marketplaces and the informal economy. We saw that the service industry was inefficient and unfairly paid service providers. We built the Hux platform to enable local service providers to connect directly to customers without working a company. By doing so, you pay less and the provider earns more. Win-win.

Revenue Model?
We take a transaction fee for every service booked.

Who are your competitors and how do you stand out?
Usually Homejoy comes to mind when it comes to cleaning. While Homejoy sends the first provider to accept your job, Hux lets you see reviews and rates for each provider and choose who comes into your home. Our service is a competitive marketplace that fosters accountability. We’ve seen our approach drive price down and service quality up. Hux has 5 stars on Yelp.

How does ATL weave into your story?
Hux was founded at Georgia Tech and Atlanta is our first market.

If you could have one mulligan (do-over) in the process of launching and running this startup what would it be?
When we started we offered a variety of services. We’ve found that, with limited resources, focus is a better approach.

What kind of mentor could you use the most right now?
Digital advertising

[Photo Credit]


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