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The Scoop on Springbot

by Tricia Whitlock

Springbot, a Magento Gold Partner, helps online merchants tackle the three major eCommerce challenges:
1- wading through consumer data
2- driving content through traffic and differentiation
3- the complexity of multi-channel campaigns

By analyzing customer and purchase data, springbot recommends and prioritizes the best marketing actions which makes it simple to take and track each activity.

CEO and Cofounder, Brooks Robinson (@brooksarobinson), sits on the advisory board of Instore, a cloud-based POS platform for local merchants, and has recently served as the Entrepreneur in Residence at ATDC. He was also the co-founder of Cbeyond, an IT services company.

CTO and Cofounder, Joe Reger, Jr. (@joereger), has be founding companies since he graduated from Georgia Tech in ’97.  His past companies include Neero, DataBlogging, and frogfire Digital. [Pictured Above]

ATDC building
75 Fifth Street NW
Suite 215
Atlanta, GA 30308



Funded or bootstrapped:
We completed a $3.0 million Series A investment round in July 2013. Led by Atlanta-based TechOperators, investors also include TTV Capital, Nonami Investments, and Forté Ventures.

Price of Services(S):
Springbot delivers a SaaS-based eCommerce Marketing Platform and offers three packages ranging from $199 per month to $999 per month.

What Customers Get:  
Customers get their very own army of marketing robots – just kidding.
Springbot has combined the power of marketing automation and marketing analytics to deliver its Marketing RoboticsTM service that integrates and makes simple the data, content and multi-channel marketing tools (social, online, email, etc.) for our customers.

How’d You Get The Idea For It:
Through the customer discovery process of the Georgia Tech Flashpoint program we identified that small and medium online retailers were struggling with the explosion of marketing channels and choices. They needed help selecting and launching the marketing actions that will provide the best return on their investment of time and money.



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