Atlanta-based tech company City Data Company aims to make the lives of event organizers and marketing professionals a bit easier with their new cloud-based app building software, Walkabout. With the slogan “maps made easy,” Walkabout allows users to create customizable mobile apps for festivals, events, and promotional campaigns. In short, Walkabout offers innovative and simple solutions in the form of mobile maps.
Walkabout is unlike any other mobile mapping app since it is entirely cloud-based and specifically designed for both event planning and promotions. “What truly sets us apart is that our applications are created and delivered through the web, so there is no need to mess with Google Play or the App Store, making our apps more cost effective, scalable, and engaging,” explains CEO and Co-Founder Tres Crow. For marketers and event planners, this is music to their ears.
Walkabout apps offer everything in one mobile application featuring tools like “a geo-located map, a scheduling tool, several strategic locations for sponsors and advertisers, and a customizable menu that links back to any important information that an attendee might need.” In this way, Walkabout is much more than a mapping app. Marketers can use Walkabout apps to build their brand, as a form of mobile marketing, or as part of an integrated marketing campaign. And City Data Company does not fear competition by other mobile event applications, confident that they are significantly different because of their unique approach to the problem of event mapping and scheduling.
When it comes to their revenue based business model, Crow explains how their initial plans have expanded: “Initially we believed we would likely be a SaaS company, and while we still have that plan, given the potential in B2B and enterprise sales, we are building a direct sales team to help bring Walkabout to that market.” By making their software “more scalable for enterprise customers, and for entry into new market verticals,” City Data Company is achieving their goal of expansion, with promising results.
As for the company’s growth and success, Crow points to a great team that has helped his company avoid some of the startup pitfalls that can plague the first year in operation. He also cites his involvement in startup communities like the Ritz Group and Opportunity Hub (OHUB). As for the focus on moving forward? Sell, sell, sell. “This looks to be a big first year for us and we hope to expand and create a few more jobs here in this amazing city,” says Crow.