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Follow Up with Bene

by Tricia Whitlock

Bené is a customizable, made-to order service for culturally inspired scarves. We just gave you a rundown of the company, their inspiration, and favorite tools. Check it out, and then continue reading below to learn how Michelle Blue & Sasha Matthews stay on top of trends, built a dynamic culture, and what they need most right now.

Where do you gain your insights from and how do you stay on top of emerging trends?
As cliche as it may sound we get a lot of insight through social media. It let’s us not only know what’s out there, but it gives us a good read on how people are really receiving and reacting to it. Fashion blogs are also very interesting to read to stay on top of emerging trends.

What’s Unique About Your Company Culture:  
The unique thing about our company culture is the balance that we have. People often ask us whether we are fashionable or charitable, as if we have to be one or the other but we have the audacity to believe that we don’t have to choose. What makes us unique is that we are both, we’re a fashion company that’s conscious and has giving at its core. It seems so simple, yet we get the question all the time.

What You Need Most Right Now:
YOU! The premise of our business is “scarves created for you, made to empower” and we can’t do any of that without our supporters. Our url is “Bene By You” for a reason. We don’t even make a scarf until you click that button and tell us what you want and we can’t continue to support the girls we already have through school or grow that number without you.  Without You, there is no Bené.


[Photo Credit: http://www.lollieshopping.com/wp-content/uploads/2014/05/bene-scarf-1.png]

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