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Bargain Blades: The Dollar Shave Club

by Raven Davis

Michael Dubin, co-founder of The Dollar Shave Club, alongside Mark Levine, is funnier than your average razor-fanatic. Dubin’s YouTube videos have gone viral for their humor and have gained The Dollar Shave Company quite a loyal following, with more than 500,000 subscribers. The Emory-alum, who gained some of his marketing-finesse working for Time, Inc. in New York, met Levine at a holiday party. The topic of their mutual disdain for razors created a bond, with that bond later creating a solid a business model. Enter, the Dollar Shave Club: a subscription-based, monthly service that delivers inexpensive, stainless steel razors and other grooming products directly to your home. Now, three years later, The Dollar Shave Club is going strong, still shaving off unreasonable prices and marketing their brand with razor-sharp wit.

The Scoop:

  • Received an award from Ad Age, for “Best Out-of-Nowhere Video Campaign,” and a Webby Award for best Fashion & Beauty website
  • Collected $1 million in seed funding in March 2012, $9.8 million in Series A funding in November 2012, and $12 million in Series B Funding in October 2013
  • Has started expanding their product line in the past year to include Dr.Carver’s Easy Shave Butter , One Wipe Charlies, and Dr. Carver’s Magnanimous Post Shave Moisturizer
  • Works heavily with the Colon Cancer Alliance to raise money for cancer research

Read more about them:

[Photo Credit: http://www.adweek.com/files/adfreak/images/3/DSC-Beardvertising-4.jpg]


About the Author: Raven is a graduate of Agnes Scott College and has a degree in English-Creative Writing. She currently contributes to blogs and does freelance social media marketing.

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