B2C

Hypepotamus has been covering 2ULaundry since its days in the Techstars Atlanta 2017 cohort, throughout its early-stage fundraising efforts, and during its first steps into the world of franchising after…

When we talked to Metric Mate in April of last year, the Atlanta-based SportsTech startup was focused on going business-to-business-to-consumer (B2B2C) to get its personal workout tracker into the hands of…

A short and sweet LinkedIn direct message introduction has ushered in a unique acquisition in the e-commerce subscription brand space.  The startups involved will be familiar to Hypepotamus readers. Rent…

Whether you’re typing out emails, working out, or driving, hand issues can seriously impact your quality of life.  Téa Phillips was a mechanical engineering student at Tennessee Tech University and…

Like most of us, Gbenga Adeyemi was tired of trying to find airport parking. During his previous travels, he spent too much time wandering around offsite facilities or spent a…

Ask just about any startup about how the first year of business went and the word “pivot” is bound to come up.  It’s a natural part of the startup game,…

An estimated 59 million Americans worked as freelancers in 2021, which is equivalent to a massive 36% of the entire country’s workforce.  Those freelancers often lack the support and infrastructure…

The auto loan space was ripe for innovation, says Atlanta-based entrepreneur Joshua Tatum.  “Consumers currently have to apply for an auto loan each and every time they wish to purchase,…