With $8M Investment, Atlanta Tech Company Looks To Change The Nature Of Streaming

Video now makes up 80% of all content on the internet. Yet to date, no tech company has completely cracked the code on how to best move all that media data, which continues to rely on outdated client-server technology.

Armed with a new $8 million seed investment, the Atlanta-based media technology startup Streaming Global is looking to “change the commercial economics of media delivery,” according to CEO Richard Oesterreicher.

Streaming Global’s IT works to improve how quickly and efficiently media and data can be transported. “We help companies achieve profitability sooner or become more profitable while improving their customers’ user experience. For example, some popular streaming services that launched during the pandemic are experiencing growth but have projected not to be profitable until 2025. Streaming Global can help services like that to achieve profitability with minimal effort almost overnight.”

Streaming Global reports that it can help cut costs by upwards of 60% when compared to conventional delivery methods.

The funding round, Oesterreicher says, comes after several successful Proof-of-Concepts tests showcase how the startup’s technology can improve how quickly and efficiently media can be transported. 

“We utilized our industry experience and knowledge to develop Streaming Global’s Software-defined Agile Transport for Media in order to solve the market’s top pain points of cost of delivery, latency or delay, and reliability at scale,” Oesterreicher adds. 



Media Moves In Atlanta’s Tech Scene 

Improving streaming media is big business, as watch times increasing by upwards of 250% over the course of the pandemic.

But it is not just media companies that have turned to Streaming Global; mobile providers and government agencies are top of Streaming Global’s client list.

Streaming Global’s large seed round — which was oversubscribed by $2 million  — showcases the race to crack the code on media latency. 

While a full list of investors in this seed round was not disclosed, Oesterreicher told Hypepotamus that most come from the Atlanta area. 

The team has grown to be 13 people strong, with offices both in Alpharetta and the West Midtown neighborhood.

“We’ve overlapped this capital raise with the successful performance of multiple Proofs-Of-Concept (POCs) across our domestic, international and military operations use cases that have proven the core business advantages we offer our customers; significantly lower media delivery cost and faster performance, at any scale,” Brandon Farley, Chief Revenue Officer of Streaming Global, added in a statement. “The support of our investors will enable us to continue to shift focus to the acquisition of additional customers.”


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Featured photo of Streaming Global’s Alpharetta Office