Research Triangle Park-based Klearly is positioning itself as your team’s “revenue sidekick.”
Its platform helps marketing, sales, and customer success teams better understand where they should focus their energy to drive more revenue. Leveraging AI and historical data, Klearly helps a company dive into how content marketing, email campaigns, social media, PPC ads, SEO strategies, affiliate marketing, and video ads are impacting revenue.
The team is armed with a new $4 million venture round as it looks to further scale in this revenue optimization space.
York IE out of New Hampshire and New York-based Studio VC joined the latest funding round, along with North Carolina firms Triangle Tweener Fund, IDEA Fund Partners, and Front Porch Venture Partners.
Founded in 2017, the startup has raised $7.7 million to date, according to available Crunchbase data. Its previous seed rounds came from IDEA Fund Partners and Service Provider Capital.
The company was bootstrapped for the first two years.
The team started thinking about raising another venture round several months ago.
Mary Blanks, Klearly’s CMO, sees the startup’s “retention and expansion” efforts differentiate it from other SaaS companies working on B2B revenue optimization. “We can help teams spot areas of potential churn and address them before it’s too late, while also highlighting areas to expand share of wallet within existing customers,” she added.
That could be particularly important as market uncertainty hits businesses in all many verticals. The team wrote the current market situation is an “opportunity to help other teams figure out how to best optimize their spend and go-to-market motions on the path to more efficient and effective growth.”
Klearly is the brainchild of Alex Krawchick, who saw the need for such a data platform while working in revenue-generating functions at places like HireVue, SAS, and IBM.
The team is now up to 11 employees. While officially a remote-first company, Klearly has office space in Frontier RTP, a coworking, office, meeting, and event space owned and managed by Research Triangle Foundation.