That’s no small task, given that individuals and companies alike are really more and more on SMS, iMessage, and other app-based messaging services to connect with clients and potential customers.
“Send now isn’t always the best function,” Pullen told Hypepotamus. To combat this issue, the two started LifeTagger, a Charleston-based proximity-based mobile messaging app.
The first version of the app was designed after Brown wanted to create a better way to organize reminders and to-do checklists.
By geo-fencing phones, Brown said LifeTagger users can “manage the moment” and get messages when it makes the most sense — such as getting a reminder to grab milk the next time you are passing a grocery store.
Started in 2015, LifeTagger has grown to be a team of six. Though they have mostly operated in a remote-first environment, Brown and Pullen have relocated from DC to Charleston, South Carolina, to scale the business in 2018.
Companies can use LifeTagger to better manage how content gets to new and existing customers.
But the LifeTagger team isn’t stopping at messaging. The team just launched what they call QR 2.0, which is a more dynamic version of the QR scan technology we have become more familiar with as part of our touchless, post-COVID world.
QR 2.0 is designed to be more of a location-based, social media-type feed created from a single QR code while giving business and marketing professionals better insight into what content is performing well.
Building in Charleston
Pullen brings a background in organizational development and Brown brings a background in IT to the startup venture. Most recently, the team was the only startup from South Carolina to join Google for Startups Founders Academy.
Though Brown had roots in Charleston, they both felt it was a natural place to grow this type of startup because it is “big enough to have the reach you need to get but small enough where you can make an impact.”
They are particularly excited about Charleston’s growing Black tech entrepreneurial scene.
The team will be looking to close a seed round in the near future.