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Tech Topics In This Article: Atlanta startups, Marketing technologies
Finding the right customers online is a challenge for any business…especially for startups and small businesses working without massive marketing budgets. While social listening tools have long helped brands track conversations and generate leads online, most platforms cater to large enterprises and rely solely on online keyword tracking.
The team behind PitchGhost wants to change that reality for companies and help them better “pitch” their products and services to potential customers.
The early-stage startup, building inside Atlanta Tech Village, is not designed just to be another keyword-driven social listening platform. Instead, PitchGhost can go deeper and provide more robust insights into what people are talking about online. PitchGhost scans social platforms like X, Facebook, LinkedIn, and Reddit, and users can prompt its AI tool to create the most curated and valuable list of social media posts to interact with.
Users can prompt PitchGhost to improve how exactly the platform searches for and engages with audiences online.
Whether it’s connecting a SaaS startup with decision-makers at tech companies or helping a consumer brand find people writing about a problem that their brand can fix, PitchGhost streamlines the process of finding and engaging high-intent prospects. That might include LinkedIn queries from founders looking for accountants in Nashville or tweets written by people looking for UX design help in Tampa.
Meet The PitchGhost Team
PitchGhost’s early story is an Atlanta Tech Village story.
Marc Frankel, who previously founded Atlanta-based startups SaidThat and SameTunes, came up with the concept for PitchGhost from his own frustrations trying to find and connect with potential customers online.
Anya Law, a graduate of SCAD, joined PitchGhost in early 2024 after meeting Frankel at an event at the Village’s Buckhead location. Law previously worked as a growth and content marketer, where she learned just how frustrating it can be manually finding relevant social media posts for a brand.
PitchGhost was bootstrapped until the summer of 2024, when the startup raised $200k from two angel rounds. To date, most of their investors are current PitchGhost users.
While some customers are solopreneurs, PitchGhost has found that their strongest ICPs (ideal customer profiles) include SMB SaaS companies and recruiting/staffing companies that are always looking for ways to improve their outbound messages. Atlanta startups like ProLine, SuperCopy, and Fraction are already using PitchGhost.
The team told Hypepotamus it is seeing 35% month-over-month revenue growth.
“We might raise another round in the summer of this year, completely dependent on the needs of our growth rate,” Law added.
The PitchGhost team is building in a city known for creating successful MarTech (marketing technology startups). Atlanta’s technology ecosystem has served as fertile ground for such MarTech companies, including launching businesses like Salesloft, Terminus, FullStory, CallRail, Pardot, and Silverpop (acquired by IBM).
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Photos provided by PitchGhost
