You blinked and all of a sudden it’s Q4.
Now it’s pop quiz time: Can you write out the top five things you accomplished professionally in Q1 of this year? Or, perhaps more critically, what do you think your manager would write?
It can be hard to remember what you got done at work this week, let alone this whole year. But after a full year of projects, meetings, and staying up late to hit deadlines, a lot of things get overlooked in the performance review process. And that can be a big problem for employees.
Ultimately, a performance review is only as meaningful as the notes both employees and managers compile. A poorly written or incomplete review can show a manager’s bias and it could ultimately impact how an employee moves forward in they/them/their career path.
Creating more equitable performance reviews is at the center of ReviewTailor, an Atlanta-based AI-enabled startup co-founded by Laneisha Roberts and Kristin Bell. The platform streamlines the performance review process and helps both employees and managers keep tabs of goals set throughout the year.

As Bell explained, nothing about the performance review should be a “surprise” by the time the 1:1 meeting actually happens. Instead, there should be “alignment, accountability, and equity” throughout the process.
ReviewTailor’s performance notes gives all people involved in the performance review a place to keep notes and mark work trends. When it’s time to write the performance review, the manager and employee only clicks one button, and a drafted review is at their fingertips. Roberts said the AI-enabled platform takes around six to eight seconds to generate a review that can be edited before becoming a final draft.
The human element is still central to the review process, the team told Hypepotamus. Unlike other competitors in the space, ReviewTailor allows for the written review to be sent back for reconsideration, something that Roberts said is crucial to ensure recency bias, the “halo/horn effect,” and affinity bias don’t creep in.
On top of its B2B platform, the team recently launched its Single User option, a platform that helps employees at companies that don’t use the ReviewTailor platform currently. All employees who participate in a performance review are ideal for the single-user solution.
The team is targeting growing early-stage startups and small companies for the business solution.
“We want to get embedded within [a] company earlier in their culture-building phase,” Roberts added.
MEET THE TEAM

Roberts built up her career in corporate leadership roles in the pharmaceutical space. She told Hypepotamus that she caught the proverbial “startup bug” after moving to Atlanta in 2016 and started a consumer app in 2018. She connected with Bell, who has worked in the HR space for the last decade, in a mutual Facebook group and the two ultimately started chatting about the workplace pain points they’d experienced.
After realizing there was a missed opportunity in the HRTech space for a better performance review platform, the two started building ReviewTailor in February of this year. After completing the MVP in July, the ReviewTailor team immediately started its first pilot program inside of a company.
Where HRTech Goes Next
It is projected that spending in the global human resource technology market will rise from $24 billion in 2021 to $35 billion by 2028. As with IT as a whole, HR spending is favoring tools and platforms that provide AI capabilities, are cloud-based and come with built-in security. ReviewTailor is one of a growing number of HRTech startups building in Atlanta.
Bell and Roberts shared how they are maximizing resources from Atlanta’s tech ecosystem to help get ReviewTailor off the ground. They have been attending startup learning events and networking sessions hosted by various organizations, such as Atlanta Tech Village and TechStars.