Cloud-based visual content marketing calendar, Atomized, gets ready to grow as they announced a new seed funding round of $2.5M in funding along with new additions to its leadership.
“Atomized has grown in the sense that our product is better and our client list is stronger,” Chris Gomersall, CEO of Atomized, tells Hypepotamus. “There are various moving pieces, but every little piece of the business has grown enough that we needed to bring in key hires. That’s why we are able to do the seed round — to show the investors that not only are we selling software but that we are creating important relationships with these huge companies.”
Founded in 2013, Atomized streamlines creative and written content into a visually-appealing calendar for higher visibility and productivity. With all of the information in one place, marketing professionals can better plan their ad dollars and look ahead for better campaign results. The dynamic startup’s client roster includes Arby’s, Home Depot, local agency Moxie, and more.
This seed round was raised through various individual angel investors with established experience in social media enterprises and will go toward expanding the product’s features as well as growing the team. “These seasoned brands expect high levels of performance and they are pushing our innovation as much as we are,” says Gomersall.
The new leadership additions will be key in Atomized’s growth and acquisition of new customers. First, Robert Barbieri as the new VP of Sales, who brings previous experience as sales director at Spredfast. At Spredfast, he led sales efforts to expand the software company’s client list and drove strategic selling methods to ensure growth.
“Robert knows the space very well and has experience working with large enterprises from a social standpoint. He brings 30 years of sales experience. He brings seniority to our team and will take the time to talk to the customer about their needs.” says Gomersall.
The second addition to the team was Daniel Hayden as the new VP of Client Services. Hayden previously held a senior product development management role at Oracle and brings more than 10 years of software development experience to Atomized. “Once you are in a company and it starts to expand from 5 users to 100 users, it takes some finesse. Daniel brings his Oracle social sales experience to the team,” says Gomersall.
Fundraising can be challenging for any company and Gomersall learned a few lessons during this round, including the benefit of being transparent.
“We are an overly transparent company, we share everything when we are pitching people,” says Gomersall. “I love to start with our weaknesses and strengths and talk about who we are. It’s like courting a boyfriend/girlfriend. You don’t want to lie and once you’re in the relationship, you realize this isn’t the case. We’ve been very careful about how we spend the money and we’ve been very deliberate on how we push product innovation.”