For entrepreneurs, it all comes down to numbers. It is one thing for a pitch deck to showcase an impressive vision. But a founder must ultimately quantify why their product is impactful for potential investors and customers alike.
Goodr, an Atlanta-based logistics startup, has a clear vision to tackle food insecurity. And it has posted some impressive numbers over the years to match that lofty vision. The venture-backed and certified B-Corp startup, founded by Jasmine Crowe-Houston, has been hyper focused on eliminating food waste and bringing high-quality meals and groceries to families in need. Its Surplus Food Recovery and Pop-Up Grocery Markets have served over 32 million meals. Those programs have brought $9.2 million in tax savings to its partners. In 2023 alone, the startup redirected 28.6 million pounds of food that would have ended up in the landfill.
The company just hit its seven-year anniversary (a huge milestone in the world of startups). To celebrate that milestone, we asked Crowe-Houston to take a step back and share numbers that define Goodr’s startup journey so far.
Goodr By The Numbers
When did Goodr make its first hire (outside of the founding team?)
November 2018
Who was Goodr’s first client/customer?
Turner Broadcasting Systems and Hartsfield Jackson International Airport
Is there a data point your team is specifically proud of highlighting?
There are so many. I love that we have diverted over 20 million pounds from landfill, and served thousands of families across the country more than 30 million quality meals.
How big is the team today?
Our full and part-time teams account for 50 Do Goodrs.
Was there a specific moment when you realized Goodr’s model was going to work? Was that moment right at the beginning, or was it later on while building up the startup?
The realization that Goodr’s model was going to work didn’t happen immediately. It was a gradual process, with key moments of confidence emerging as we saw positive user feedback, increasing adoption, and the impact of our services. While I had a strong belief in the concept from the beginning, the definitive realization came later on when I got others to join me along the way. I still smile about the first delivery I ever made, the first pitch competition I ever won and the clickable prototype of the concept.
To have built a multi-million dollar company from Atlanta that is focused on feeding people when there were days when I first was starting the company I didn’t know how I would feed myself will forever remind me that dreams are real. While the journey of building a startup is often filled with challenges and uncertainties, these pivotal moments of validation served as confirmation that Goodr’s model was not only viable but had the potential to thrive and today we are in thrive stages.
Goodr’s Next Chapter
In partnership with Amazon, Mailchimp, MARTA, Verizon, and Wellstar, Goodr spent 2023 launching its Mobile Grocery Stores. Those stores bring staple food and produce to food-insecure communities. It also launched the Goodr Garden at a southwest Atlanta middle school to bring fresh food to more people.
2024 is set to be another record year for Goodr, which is backed by Atlanta investors like Collab Capital, and Atlanta Technology Angels.
“In 2024, our primary focus is on continued innovation, profitability and expansion – feeding more people and helping our growing client base waste less food. We’re dedicated to enhancing our existing services, expanding new markets, and leveraging new technologies,” Crowe-Houston told Hypepotamus. “Keep an eye on exciting product launches and more amazing partnerships as we strive to make a meaningful impact in the coming year. Stay tuned for updates on our journey and the advancements that will shape the trajectory of our efforts.”
